Describe yourself in a 5 words.
Friend, mother; of many dreams
What inspires you?
All food, my kitchen cupboards are so full of ingredients I just really love cooking.
I’m good at… Baking
I’m bad at… ironing
Who’s your favourite Style Icon?
My friend Audrey, she’s a designer and always looks fantastic, I worked in fashion before training as a pastry chef and love everything about Vivien Westwood she oozes cool.
Most inspirational person you have met?
I won Junior cook of the year when I was 10 and Mary Berry was the judge, I actual discovered a picture of me in her autobiography with her a few months ago! Since then most of the inspirational people I have met are my great friends and family
What’s your favourite location?
What are the highlights of your career thus far?
I’m quite early on in my new career but I recently won the Canmoor Entrepreneur North West of the year 2014, which was amazing, and the prize is a rent free industrial unit for 12 months, I just moved in and it makes me so happy.
What are your goals for the next 5 years?
I’d love Ivy Bell to become a household name in quality home baking
How did you get started with Ivy Bells Baking kits?
When my children were little I used to weigh out the ingredients for them to make cakes, Molly my daughter was born with a congenital amputee of her left hand, so I wanted her to be as independent as possible, I was also selling at farmers markets my own baked goods and using the bake in trays, so let the children use them at home, It was really at this point I thought about what a great alternative to a cake mix it would be.
How did the name Ivy Bells Baking kits come about?
Ivy bell was my maternal grandmother, she taught me to bake as a young child and gave me a love of baking for life, I thought she should be in everyone’s kitchen
What is your best tip for those who wants to start baking and have got passion for it?
Invest in some good digital scales, and weigh all your ingredients out exactly, then make yourself a cup of tea and read the recipe a few times and enjoy it like a good book. I would start with a Victoria sponge, prefect that and then start doing other versions.
What has been the most exciting collaboration you’ve worked on so far?
Well I’ve just sent my first delivery into Booths Supermarkets, which is very exciting, I can’t wait to go into a store and see it on the shelves for Christmas
What are you working on at the moment?
Easter and Halloween baking kits for 2015 and I am also developing a bread version.
What do you have to say to the next generation, particularly for those hoping to follow in your footsteps?
Oh I’m not sure I am the expert yet! I think if I was giving myself advice I would make sure you are very clear each time you give instructions, so you’re not wasting time or repeating yourself later on
What is the best piece of advice you have been given?
Recently a very rich business man told me not to spend my own money but find every possible way to spend other peoples; I am going to work on this!
What is your most treasured procession?
Not sure they are my possessions but my children are most treasured
What is your must-have item for next season?
Oh I would love to say a Hermes scarf but if you saw my poor old car you would know why I covert a new one.
In a nutshell, your philosophy is…to have really good friends you need to be a really good friend