Describe yourself in a 5 words.
Determined, sensitive, stubborn, happy, hungry
What inspires you?
My stomach. I always say that no matter how miserable you get, you are never more than a few hours away from being hungry again. And since eating can give so much pleasure, good time are never far away.
I’m good at…
Cooking a delicious meal when there appears to be nothing in the cupboard.
I’m bad at…
Sulking when I get served a duff meal in a restaurant and remembering where I put my keys. In fact, once I lost my car keys and had to call out an auto locksmith for a Citroen key fob replacement to help me get back on the road.
Who’s your favourite Style Icon?
Most inspirational person you have met?
My grandfather. He was a surgeon who pioneered the use of hypnosis as an alternative to anaesthesia.
What’s your favourite location?
Most places underwater. I am a passionate scuba diver and this year I danced with manta rays, watched hammerhead sharks and got my teeth picked by cleaner wrasse.
What are the highlights of your career thus far?
Working with the best olive oil producers in Italy.
What are your goals for the next 5 years?
Travel the world with my partner and our three kids.
How did you get started with Nudo Adopt?
My partner and I were working as TV producers in Hollywood. We were obsessed foodies and after 10 years or so of working in Media, we decided to chuck it in, buy an olive grove in Italy and become olive oil producers.
How did the name Nudo Adopt come about?
Nudo means ‘naked’ in Italian and we used this name for our business because when we harvest the olives we don’t wear any clothes. Of course that isn’t true, but the olives are naked of any horrible chemical pesticides.
How did you develop the concept for Nudo Adopt?
We realised that it is very important to connect the consumer with the people who make the products that they buy. So we came up with an adoption programme where you can adopt an olive tree (and now a Darjeeling tea garden and soon a beehive), and receive the oil that your tree produces. You can even come and hug your tree. We now have adoptive parents all round the world, amongst them ex-presidents and Hollywood a-listers.
What has been the most exciting collaboration you’ve worked on so far?
Making chocolate with olive oil.
What are you working on at the moment?
Getting ready for the olive harvest in late October.
What do you have to say to the next generation, particularly for those hoping to follow in your footsteps?
Don’t expect things to land in your lap. Work out what you want to do and how to get there, and don’t give up.
What is the best piece of advice you have been given?
What is your most treasured procession?
The procession in honour of the Madonna del Carmine at Easter time in Testaccio, Rome. But if you mean possession then the health of me and my family.
What is your must-have item for next season?
An app that somehow stops me checking my iphone every 5 minutes.
In a nutshell, your philosophy is…
Be a decent person in everything you do, work hard, but try and live life in the moment as much as possible.